Category Archives: Marketing

TAAF Program Featured in Michigan Manufacturers Association’s MiMfg Magazine

In July 2020, the Michigan Manufacturers Association profiled the TAAF program in their monthly MiMfg Magazine. As a result the article, titled Federal Program Helps Michigan Manufacturers Beat Import Competition, reached nearly 1,700 member companies across Michigan. Joe Dobrowolski, President of Superior Fabrication (also an MMA member), explains his experience with GLTAAC and TAAF: “Superior Fabrication Co., LLC engaged Great

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GLTAAC Case Study: Yoder Lumber’s success in the TAAF Program

Another GLTAAC client just completed the TAAF program. Yoder Lumber Company is a major sawmill and lumber reseller located in northeast Ohio. They used their $75,000 of program co-funding over three years (firms in the program have up to 5 years to use the funding). Here is a brief summary of their experiences and success with the program. About Yoder

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GLTAAC case study: Market research and new website, help position Ohio manufacturer for growth

In 2011, Roger Peck, Director of Sales & Marketing at Ferriot, Inc., (Akron, OH), was looking at declining sales in the firm’s core business. Ferriot, a custom injection molder, had successfully entered into a joint venture with a new customer in a new market – but, as that business was growing, its traditional business was continuing to decline. Many of

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Neither Imports nor Ashes Can Hold Back Champion Bus

In the past five years, Champion Bus has seen a brilliant turnaround, from being pummeled by imports, the great recession and a devastating fire, to emerging as one of the bus industry’s top performers and most respected brands. In 2009, the atmosphere at Champion Bus could be described as “tense”, with management in a “determined to survive” mode as a

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