In 2011, Roger Peck, Director of Sales & Marketing at Ferriot, Inc., (Akron, OH), was looking at declining sales in the firm’s core business. Ferriot, a custom injection molder, had successfully entered into a joint venture with a new customer in a new market – but, as that business was growing, its traditional business was continuing to decline. Many of
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In the past five years, Champion Bus has seen a brilliant turnaround, from being pummeled by imports, the great recession and a devastating fire, to emerging as one of the bus industry’s top performers and most respected brands. In 2009, the atmosphere at Champion Bus could be described as “tense”, with management in a “determined to survive” mode as a
Read moreIn May 2010, Ron Overton, Vice President of Sales & Marketing at Overton Industries, (Mooresville, IN), was confident that with some marketing push, he could jump-start top-line growth for his company. Looking back today, Overton says, “we were hit hard by the recession like everyone was. We weren’t in a crisis, but we were working hard to avoid one.” Via
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