After beginning a website update effort, this Ohio GLTAAC client realized that they also needed imagery to reinforce their capabilities and commitment to quality. But to get the job done, they required outside expertise – and TAAF matching funds. They chose a regional consultant with experience in both photography and video production, as well as knowledge of the needs of manufacturers. The firm worked with the foundry to plan, write scripts, and produce 4 videos. The same firm also produced still photography to reinforce information on the new website. Both projects were completed on time for the new website launch. Total cost: $14K (TAAF paid 50%).
