A key objective in this manufacturer’s TAAF Adjustment Plan was to increase sales via the introduction of new products and services. To maximize impact, this Indiana machine builder is using TAAF matching funds to pay for half of a $54K Product Launch effort. Working with an outside consultant of their choice, the project will deliver Product Launch support assets, including social media content, videos, and an SEO campaign. Read more about the kinds of projects TAAF can co-fund here.
