Internet Marketing

S&B Metal Products has a long history of serving the demanding needs of large OEM manufacturers. But the Twinsburg, Ohio, manufacturer was faced with a daunting effort to diversify its sales as several customers took operations overseas. Connecting with the right potential customers takes research, time and ongoing sales efforts.

Company leadership decided to pursue Internet marketing, based on the success they were seeing in other industries. S&B’s website was outdated, and they did not employ any social media tools. Working with the Great Lakes TAAC to scope out their project and identify digital marketing firms, S&B put its co-funding to work with a local digital agency.

Working with S&B’s team, the agency was able to learn about their services, their significant expertise, and how they help customers. With this, a new website was developed and launched. The agency also wrote case studies and put together a photo gallery of S&B’s work. Social media accounts were created and an Internet marketing plan was launched to draw new customers to the site.

The results have exceeded all of S&B’s expectations. General Manager, Brent Cessna, comments: “The new site and social media outlets have become a very large part of our everyday sales and marketing campaign.” S&B’s website includes an easy tool for submitting quote requests. Cessna adds, “We have seen a drastic increase in the amount of these RFQs since the new site launched. This in turn means that more people are finding their way to our website whether it is through social media or general search engine searches. We are very pleased with how the entire project has turned out.”

Traditional selling is still important, but S&B’s new Internet marketing savvy is drawing meaningful leads to the website.

GLTAAC matching funds combined with S&B’s investment put the company on the path to higher sales and a broader mix of customers.