When this Indiana GLTAAC client wanted to spread the word about a new service capability, they knew a marketing toolkit would give the launch greater impact – and they also knew they needed help from outside expertise. They turned to GLTAAC for $27K of matching funds for the project and chose a trusted marketing services supplier to create the components of the kit. Now completed, the effort produced social media, a new web page, advertising, and a video blog series that demonstrates the manufacturer’s new capabilities.
