Realizing that their sales process was holding them back, this GLTAAC client used TAAF matching funds to assess and re-vamp their sales procedures. Working with a consultant of their choice, this gas industry supplier first undertook a process analysis which identified areas for improvement. This was followed by a project to improve their CRM system usage, which included the encoding of new workflows and reports, as well as ongoing training. Combined, these projects cost $23K, with TAAF funds paying 50%.
