Before finalizing a key new product’s design, this company needed to better understand their market. So the GLTAAC client used TAAF matching funds to hire a trusted consultant to research it. Using focus groups and interviews with both prospective customers and potential end-users, the project provided insight into the entire buying cycle, how COVID-19 might affect market needs, and feedback on desired features and pricing. Total cost for the research was $33K, with GLTAAC paying half.
