As COVID-related restrictions forced this Ohio GLTAAC client to limit their travel, they chose to hone their virtual sales skills via a TAAF co-funded project. The defense supplier worked with an outside consultant which created promotional materials, trained the sales team on how to get the most out of a video call, and also developed ‘air support’ on social media and the firm’s website. The client is now expanding their work with the consultant with another TAAF project for lead generation services.
