Even though they have strong engineering expertise, this Indiana tooling manufacturer needed to grow their presence in the market. To get the word out, the firm wanted more effective marketing materials, including an improved website. Using TAAF co-funding, the manufacturer worked with a trusted marketing agency to achieve their goals. In two short months, the consultant got the job done. They refreshed the website with content, images, and videos to emphasize the manufacturer’s capabilities and expertise. New promotional collateral highlighted completed ‘case study’ projects. Then press releases were sent to trade publications and regional news outlets. Although this was a lower cost project with a quick turnaround, the manufacturer anticipates a big ROI.
