In January 2020, when this GLTAAC client began working with an outside consultant on a TAAF co-funded diversification project, they had no way of anticipating COVID-19’s impact. With the project underway, but their sales hurt by the virus, the firm quickly chose to pivot to PPE manufacturing – initially as a temporary measure.
Despite the pandemic, the diversification consultant’s work continued, with several new markets identified. But also, the consultant saw that the manufacturer’s quick response during their PPE pivot showed their corporate strength.
The diversification project ended with successful participation in a program to identify new government/defense suppliers. Key to the success was the consultant’s ability to tie together the firm’s production capability, as well as the flexibility and speed they demonstrated during the COVID-19 pivot. The firm is also planning to continue pursuing the medical supplies market.
