Although they’d received great feedback from ‘early adopters,’ this Ohio aftermarket parts supplier needed help to spread the word about a new consumer product. They used TAAF funding to hire a consultant to implement a social media campaign. The project yielded increased awareness of the product, plus it gave the manufacturer a better understanding of their target market. Combined, the project set them up for increased product sales. Total cost of the project was $41K (TAAF paid 50%).
