What happens when your website doesn’t support your firm’s diversification effort? If you’re a GLTAAC client, you use your TAAF matching funds for a site upgrade.
That’s exactly what this Michigan precision machine shop did. Although the firm saw real opportunities for military applications, their existing website didn’t even mention the Defense industry. So, they selected a supplier to complete a website upgrade project which moved them to a site with targeted content to support their strategic plan. The new site includes fresh blog posts, improved images/design, and clearly specifies Defense as a market served. Total cost of the upgrade: $24K (TAAF paid half).
