Despite its strong engineering and technical expertise, competition from Asian suppliers had eroded this firms sales. With the help of GLTAAC, the Indiana manufacturer has now been approved to begin spending its $75,000 TAAF matching funds. First up: find new leads and customers. The company is working with an outside lead generation consultant who perform prospecting and lead nurturing, with the goal of filling the manufacturer’s sales funnel. Next the firm will tackle worker skill training and a website upgrade.
