When this Ohio machine builder set an ambitious sales growth goal, they knew it could only be achieved through careful planning and follow-through. The GLTAAC client had already added to their product line, but now chose to use TAAF matching funds to tackle two efforts at the same time: Lead Generation and Sales Support.
The firm outsourced the Lead Generation projects to a business development consultant who expanded awareness to potential buyers across the USA. Also, to improve internal processes, the manufacturer selected a Sales Support consultant to help them establish an effective sales and prospect management process.
As a result, the GLTAAC client was able to increase sales by 26% last year. Combined, the Lead Generation and Sales Support efforts had a total cost of $80K (TAAF paid 50%) – but the projects more than paid for themselves through increased sales for the manufacturer.
