Over the years, competition from imports had eaten away at this machine maker’s market share. The Ohio firm’s previous strategy, to grow profits based on their quality products and design skills, had given way to customer demand for low pricing. In 2021, the firm turned to GLTAAC for help, and has now been approved for TAAF funding.
Eager to get going, the manufacturer has already begun a project to refine their strategic plan. They’ll work with an outside consultant who will help the management team plot next steps for success. Cost for the project is $18K (TAAF pays 50%).
